Upside Management was set up in 2002 on request from ITV, who Simon and Denise had worked with during their time at BMG. They were looking to engage reliable management to manage the girls from TV programme "Popstars: The Rivals". As a result Upside went on to manage Clea. The girls were signed to Warner Music and later Upside Records and were licensed and released in 22 territories worldwide.
These days Upside manage and focus on, a small and select few artists.
After signing to Capitol Records and her debut single going platinum, Karen Harding has become a major force in the music industry.
Her toplines and vocals have been in massive demand, having collaborated with some huge names Digital Farm Animals, Shift K3Y, Wilkinson, Purple Disco Machine, Paul Woolford, Giorgio Moroder, Blonde, Tough Love, Future Kings and Wh0 among others, she has now amassed more than 400 MILLION Streams on Spotify alone, with more than 3 MILLION Monthly listeners and played regularly on BBC Radio 1, KISS and Capital FM.
Early 2019 Karen signed a Worldwide record deal with Ultra Music and is currently working towards her first album release.
As well as a successful singing career, Karen’s song writing is in huge demand, with cuts with Magician, Alex Newell, Kream, Crazy Cousinz, Just Kiddin’, Sonny Fodera, Claire Richards and others, with tracks with more than 50 Million Streams combined. She signed a major deal with Universal Publishing in December 2020 and has been working with some top drawer writers and has songs on hold for some huge superstar artists.
Her tracks have been synched in many TV spots including Love Island, TOWIE, Geordie Shore, an ad for ITVbe and a TV commercial for TOMY Kiipix.
As well as American synchs including spots in Charmed, The Bold Type and a track used in Van Diesels The Fast and Furious - Return of Xander Cage Movie.
A short clip of her version of Roxette “It Must have been love” (showing a softer side), and released on Karen’s own label was played in Love Island and the track charted top 30 on iTunes.
Following on from Karen’s huge new single “You & I (all I need)” We see the release of Karen’s much anticipated 8 track mini EP, in October 2021, with the full album due for release early 2022.
Danny, has been establishing himself as as strong singer and Topliner, working with a number of great producers. His recent collaboration with French DJ, Michael Calfan was played on Scott Mills on BBC Radio One and was featured heavily on ITV’s Love Island and also Love Island USA 2021. The Michael Calfan collab is now on nearly 10 million Spotify streams. Combined streams of more than 20 million.
A self released single with The Holografik “Take on The World” received massive support from BBC Introducing and peaked at no. 6 in the iTunes Singer / songwriter chart.
With combined Spotify streams of more than 15 Million, Other collabs have included Swedish producer Erlandsson on 1.5 Million, Dario G, (almost 1m) David Hopperman (300k) Aexcit (300) and his latest release with Coopex is on half a million streams.
He also provided the vocal and Topline for the first single taken taken from the long awaited Stanton Warriors album “Rise” which debuted at 1 in the Official Independent Charts.
With plenty more releases in the pipeline, Danny’s growth looks set to continue.
Danny has just also signed a major publishing deal with Blackrock/Sentric
Up and coming production duo, Paul and Alex’s debut single “Rely” with Karen Harding received massive support from both Mistajam Dance Anthems and Scott Mills, Party Anthems on BBC Radio 1. The track is on over 10 Million Spotify Streams and featured extensively on ITV’s Love Island 2021.
There is a big demand for Future Kings remixes. They already have tracks for music legend Todd Terry under their belt, as well as remixes for Kelli-Leigh, Tobtok and Adam Griffin, Gold 88, Dario G and Danny Dearden and Esther Durin.
Their track 'Laser Beams' featuring MOYA on Spinnin’ Records received huge support from some major DJ’s including David Guetta and Benny Benassi with more releases lined up for 2021.
Their massive release “Something New” was playlisted on Capital Dance and gained support on KISS and their new single “Is It Enough” with Laura Davie, looks on course to be their biggest release since “Rely”
Danny and Max are establishing themselves as the DJ / Producers to watch in the music business. Plugging themselves, they secured a spot in ITV’s Love Island on their self released debut single “Hold me Tight” with over a million streams on Spotify.
Having signed to Sony Music label imprint B1 (Through Ministry of Sound) their single “Keep you Closer” secured support from Radio 1’s Pete Tong and dance music legend Diplo. Look out for tracks to come in 2021 on Perfect Havoc, (home of Joel Corry), Hardwell’s label Revealed and American label Total Smash.
As well as doing regular DJ Sets on Electric Radio, the boys are also becoming a go to place for cooler remixes. Their remix for Karen Harding / Future Kings / L’Tric “Rely” received great critical acclaim and was played on Mistajam Dance Anthems on BBC Radio 1. Future Remixes include Julian Perretta, Junior J, Tobtok and DJ Tez.
The boys track “Supa” with MOYA was made BBC 1Xtra “Coldest Record” getting play across both 1 Xtra and Radio 1.
American singer/songwriter/actress Moya Angela, aka MOYA. is an international broadway star and was recently seen as Effie White in DreamGirls on the West End and Broadway, winning for Lead Actress in a Musical for the role, as well as a 2010 NAACP Theatre Award Winner for Lead Actress. In 2016, Moya was also a semi-finalist on America’s Got Talent with videos bringing in millions of views.
With a huge love of House and Dance music, she has a stack of confirmed collaborative releases she has written coming at the end of 2021 – “Laser Beams” on Spinnin, “Leave It” on Perfect Havoc and “Something New” on Perfect Havoc. One HUGE voice.
Her release with Future Kings gained some massive DJ support from David Guetta and Benny Benassi among others got 12 plays on Danny Howard and 8 Plays on Annie Mac.
BIG NEWS!!! Her next release in early October is a collaboration with Noizu and Disciples and looks set to be HUGE!!
LA-based Pillows is a rising star to watch in 2021. She kicks off the year with ‘Goosebumps’ on New State Music, her own electronic take on the massive Travis Scott original. With her custom onesie and pillow mask, multi-talented Pillows has kept her identity a secret, keeping the focus on her abilities as a singer-songwriter, producer and DJ.
‘Goosebumps’ is the latest in a series of covers including, Kanye’s ‘Gold Digger’ and TLC’s ‘No Scrubs’ which have brought Pillows to the attention of artists including The Chainsmokers, R3HAB, Oliver Heldens, Nicky Romero, Laidback Luke, Hardwell and many more. She has released on labels including Atlantic Records, Warner Music, Spinnin’ and more, as well as being featured across major editorial playlists on Spotify and Apple Music with her music receiving millions of streams. Her first release, ‘Ghosts’ was an international radio hit, charting at #16 in Germany and laying the foundations for her rapid rise.
As a DJ, Pillows’ residencies include some of the hottest clubs in the US such as Omnia, Marquee (Las Vegas), Avalon, and Academy as well as slots at some of the biggest music festivals including EDC Las Vegas.
With some high end videos, to go with her singles. Pillows is swiftly developing her brand. This year has seen major interviews from the likes of EDM.com and Forbes Magazine.
Brothers Luke & Christian Papenfus, better known as Menrva, are a House music production duo from Northern Ireland. Having spent 2020 establishing their brand, they’ve gained consistent support from Radio 1, Kiss FM, Cool FM, plus plays on Love Island, as well as remixes for the likes of Lennon Stella and Tom Grennan.
Their first two singles “Love Again” and “Baby Boy” were released via Insanity Records / Sony Music and have been gaining traction ever since their release.
The Duo have been working relentlessly on new material and had a strong start to 2021 releasing collaborations with Glass Keys and Dani Senior and their Recent track “Locked in your love” is on almost 1 million Streams On Spotify alone.
With more releases in the pipeline 2021 looks to be a good year for Menrva.